Reliance Jio subscribers are making shortest calls with less than 30 seconds duration, according to Truecaller’s TrueInsights Q4 report.
However, the 4G entrant's users are making the most calls per user out of any of telecom operator in India, the report added.
Vodafone users make the longest calls of around 41 seconds, the study found. "…it is surprising to see the shorter call duration since there is generally little difference between operators,” the report said.
As for the overall general calling patterns in the country, there are some marked differences across regions with Kolkata users having the longest median call duration (42.17 seconds) and Jammu and Kashmir with shortest call duration (28.63 seconds).
Jio has already grabbed the second place in terms of Truecaller users, capturing more than 23% of its market base.
“Investigating the last 6 months of usage we can see that Jio has grown aggressively at the end of the summer. Jio racked up millions of customers in their first months and even picked up the pace of acquisition towards the end of the year,” the report said.
Airtel and Reliance Jio have an even share of Truecaller usage across all the regions. Standing out was Vodafone’s dominance in Delhi and Mumbai as well as Idea’s strength in Maharashtra, as per TrueInsights Q4 report.
As per latest data from TRAI, India’s telecom subscriber base grew to over 1.12 billion at end-November 2016. The large number of additions was credited to Reliance Jio, which alone added over 16.2 million in month of November. It now has over 80 million subscribers in India, due to calls and data being free for these users.
Further, a recent industry report highlights that 42% of all Indians having 4G handsets are using Jio as the primary source for data connection. Only 17.54% of 4G users are using Airtel as primary data connection source, while Vodafone has a market share of at 12.26% and Idea has 11.50% share. The research has found that average data consumption of Jio users is three times more than other telecom operators.
“From our data, it’s clear that Jio has already shaken up the mobile landscape in India. Mobile internet usage is expected to grow to over 500 million customers by the end of 2017 with a large portion of those picking Jio. As a result there’s already consolidation discussions among operators in India due to the increased competitive pressures,” the report added.